I’m Giancarlo Russo, an Account Executive at JeffreyGroup. I service digital and U.S. Hispanic accounts from the agency’s headquarters in Miami Beach, Florida. I hold a Bachelor’s degree in Business Administration with concentration in marketing from Florida International University (FIU).
As a marketing and communications professional at JeffreyGroup, I am a member of the account services team at the nation’s fastest-growing agency reaching U.S. Hispanic and Latin markets. As an FIU student, I had the privilege of attending one of the nation’s top business programs. I also served as Chapter President of the American Marketing Association (AMA) collegiate chapter; under my guidance, the FIU chapter ranked second and first overall in the 2009-2010 and 2010-2011 academic years, respectively. The AMA collegiate network includes over 300 universities across the United States, Canada and Puerto Rico.
On this website, I share some of my business and communications musings with the help of information from Twitter, fellow bloggers and mainstream media. Essentially, my goal is to help spread the word on the latest and greatest in marketing, advertising and PR. The easiest way to access my updates is by exploring the bar on the right side of this page. There, you’ll find a live update of my Twitter feed as well as topics I cover in my blog.
If you’re a student or young professional, hopefully I can introduce you to some new topics that will broaden your understanding of marketing and communications. It’s important to gain an understanding of some of these topics in order to gain knowledge outside of the usual curriculum.
Please feel free to connect with me through comments or my social networking profiles. I’m always willing to network with students and professionals in the field.
Thanks for visiting!